About Us

Jewellery for Life

Since 1998, Blue Ruby has been uncovering the most beautiful, hand-selected jewellery from designers around the world, as well as offering locally designed pieces and exclusive-to-Blue-Ruby collections. Conceived as a new type of shopping experience, the 10 boutiques were created as places where customers could have access to a diverse assortment of quality pieces in a space designed to inspire each customer to celebrate individuality, personal stories and life moments through jewellery.

Our Vision

Something Beautiful for Everyone

To inspire universal happiness, celebrate expression and positivity through beautiful things that make everyone feel good.  

Our Mission

Feel Good

By using our experience, knowledge, and legacy we curate a diverse assortment of quality pieces and deliver outstanding retail and online experiences designed to create memories, inspire confidence, spread joy, and add shine.

Our Values

We have a genuine, honest and open approach to everything we do.

We commit ourselves to the highest standard of quality at every touchpoint, and stand behind every piece we sell.

We strive to make our space and pieces accessible and inclusive, creating a consistent, positive, and warm experience for all who engage with our brand, our stores, and our team.

We are rooted in loyalty and legacy, having been part of the community for close to 3 decades.

Our History

When Nancy Hill dreamed up Blue Ruby, she imagined a new kind of shopping experience, one based on wants, not needs. Founded on an exacting eye, unique market knowledge, insight on trends, and a deep understanding of what people are looking for, she created a space where customers have access to pieces from around the world. Where glass display cases shine like jewellery boxes filled with little treasures sourced by a team of buyers who literally have their fingers (and necks, ears and wrists!) on the pulse of the jewellery industry.

This is jewellery for life

Explore our collections

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