About Us
Jewellery for Life
Since 1998, Blue Ruby has been hand-selecting jewellery from designers around the world, in addition to offering locally designed pieces and exclusive-to-Blue-Ruby collections. Conceived as a new type of shopping experience, the 10 boutiques were created as places where customers can access a diverse assortment of quality pieces, in a space designed to inspire and celebrate individuality, personal stories and life milestones.
Our Vision
Something Beautiful for Everyone
To inspire universal happiness, celebrate expression and positivity through beautiful things that make everyone feel good.
Our Mission
Feel Good
By using our experience, knowledge, and legacy we curate a diverse assortment of quality pieces and deliver outstanding retail and online experiences - all designed to help our customers create memories, inspire confidence, spread joy, and add shine.
Our Values
Trust
We have a genuine, honest and open approach to everything we do.
Quality
We commit ourselves to the highest standard of quality at every touchpoint, and stand behind every piece we sell.
Approachability
We strive to make our space and pieces accessible and inclusive, creating a consistent, positive, and warm experience for all who engage with our brand, our stores, and our team.
Relationships
We are rooted in loyalty and legacy, having been part of the community for close to 3 decades.
Our History
When Nancy Hill dreamed up Blue Ruby, she imagined a new kind of shopping experience, one based on wants, not needs. Founded on an exacting eye, unique market knowledge, insight on trends, and a deep understanding of what people are looking for, she created a space where customers have access to pieces from around the world. Where glass display cases shine like jewellery boxes filled with little treasures sourced by a team of buyers who literally have their fingers (and necks, ears and wrists!) on the pulse of the jewellery industry.
This is jewellery for life
Explore our collections