Tai Rittichai left her birthplace of Thailand and moved to California in 1994. She always loved the art of jewellery making and first started selling her pieces at the Santa Monica open-air market. In 2002, she started her own line after a very successful year at the Santa Monica markets. Tai's is proud to employ and support some of the finest artisans in Thailand. Not only does she strive to keep the art of handcrafted jewelry alive, but she supports the community in which the artisans live. She is actively involved with multiple charities both in her native Thailand and the United States. Her whimsical designs include 14k gold pieces.